FCO
PUBLISHING
- TALES LINE -
The main difference between a novel and a short story is the length: a novel has many more pages. This length corresponds to a greater depth in the analysis of the characters, in the plot, in the interweaving of the characters' events, both on a spatial level (where the characters move) and on a temporal level.
From a stylistic and formal point of view, these are two forms of prose narration. Both tell a story that has the purpose of capturing the reader's imagination (at least when it is written well, following the canons of contemporary narratology).
A short story is a narrative text, usually in prose, shorter than a novel, which presents one or more events with characters and settings. It differs from the novella in its simpler structure and less in-depth character development.
INTRO
This narrative is inspired by a character from the novel “The project Origin”: STEVE MOROON - GENERAL MANAGER at Florence Pharm Group
PREFACE
The danger of power not inspired by healthy values (analysis of the character Steve Moroon in The project Origin)
The numbers of the destructive capacity of men make us reflect on the danger of power not inspired by healthy values, a reality still present today in different forms, more subtle but equally influential on the lives of human beings and on which socialists will continue to be vigilant sentinels.
It is precisely the exercise of power, a necessary tool for the functioning of any society, its forms and the ways in which it is expressed that represent the main danger to the freedoms of human beings.
The story of the opponent Steve Moroon in The project Origin is an example of this, but it will not be the last example of serious deprivation of political freedoms and freedom of opinion. Without going too far, even in our country we have seen how fear for the future, precariousness, the growth of inequalities, exacerbates "defensive selfishness" and brings out the worst instincts that are transferred into political choices.
Steve Moroon
INTRO
This book is dedicated to the countless individuals who poured their hearts and souls into the Go On Association – the dreamers, the doers, the organizers, the participants, and the unwavering supporters. It's a testament to the power of collective action, the magic of shared experiences, and the profound impact of building a true sense of community within a workplace.
Frans Frensis Somari, the visionary who ignited the spark, thank you for your unwavering dedication, your tireless efforts, and your belief in the transformative potential of human connection. Your passion was the seed, and your nurturing hand guided its growth into the thriving organization it has become. This book is a small attempt to capture the essence of your remarkable contribution.
FABIO CONTE
MICHAEL FLORENCE
The brand wants to convey the importance of the role of the CEO in a Company.
A successful CEO would be a charismatic person, graduated in a prestigious University, with a great strategic Vision, accompanied by a process that inevitably leads to the top, with the ability to make optimal decisions when under pressure.
OTHER BRANDS
INSPIRED TO "THE PROJECT ORIGIN"
COLEMAN
The brand wants to convey the importance of the role of Lawyer.
The lawyer is a professional expert in law who provides assistance in favor of a party in the trial, acting as a consultant and legal representative, both judicial and extra-judicial, on behalf of his client.
LAMBERT
The brand wants to convey the importance of security vigilance.
A Private security vigilance with its men and its services, can play an important role in guaranteeing urban security, integrating the great work carried out by the forces of public order.
INTRO
This book is dedicated to every business professional who has ever stared at a screen, fingers hovering over the keyboard, wrestling with the agonizing weight of an international contract dispute. To those who have navigated the treacherous waters of cross-cultural communication, understanding the subtle nuances of a foreign business culture, only to be met with frustrating delays, broken promises, and a seemingly insurmountable wall of evasiveness. This dedication is for the entrepreneurs who have poured their hearts and souls into their businesses, only to find themselves entangled in a legal battle far from home, battling not only a recalcitrant client, but also the complexities of international law, the exorbitant costs of litigation, and the gnawing uncertainty of an uncertain future.
GAMETYPE: ALTERNATE RALITY GAME
SERIES: STARFRANK GAMES
EXPANSION: NO
PLOT: ESCAPE GAME
PEGI:11+
PUBBLICATION: 01/11/2024
DEVELOPMENT COMPANY: ENTERTAINMENT GANTT PROGRAM LTD
GAMEPLAY: PC/SMARTPHONE/TABLET
PRODUCER: GENIALLY.COM
GAME DESIGNER: GENIALLY.COM
“Nel temperamento americano c’è una qualità, chiamata resiliency, che abbraccia i concetti di elasticità, di rimbalzo, di risorsa e di buon umore. Una ragazza perde il patrimonio, senza stare a commisurarsi si metterà a lavare i piatti e a fabbricare cappelli. Uno studente non si sentirà svilito lavorando qualche ora in un garage o un un caffè. Ho visto l’America alla fine della presidenza Hoover, in una delle ore più tragiche della sua storia, quando tutte le banche avevano chiuso e battenti e la vita economica era ferma. L’angoscia stringeva i cuori, ma l’allegria e la fiducia splendevano nei volti di tutti. Ad ascoltare le frasi che si scambiavano si sarebbe detto che era tutto un enorme scherzo. E se qualche finanziare si gettava dalla finestra, non posso impedirmi di credere che lo facesse nella ingannevole speranza di rimbalzare” – Paul Claudel.
Il libro vuole descrivere il concetto di resilienza, un concetto che indica la capacità di far fronte in maniera positiva ad eventi ardui, di riorganizzare positivamente la propria vita dinanzi alle difficoltà, di ricostruirsi restando sensibili alle opportunità positive che la vita offre, senza alienare la propria identità. La storia narra di un ragazzo che si ritroverà a gestire una realtà che non poteva aspettarsi o prevedere, grazie alla resilienza che ha dimostrato in diverse situazioni, complesse ed ostiche, di vita.
SYNERGY AS A SOLUTION
A Modular System you won't stop appreciating
GAMETYPE: ALTERNATE RALITY GAME
SERIES: STARFRANK GAMES
EXPANSION: NO
PLOT: ESCAPE GAME
PEGI:11+
PUBBLICATION: 01/11/2024
DEVELOPMENT COMPANY: ENTERTAINMENT GANTT PROGRAM LTD
GAMEPLAY: PC/SMARTPHONE/TABLET
PRODUCER: GENIALLY.COM
GAME DESIGNER: GENIALLY.COM
GAMETYPE: ALTERNATE RALITY GAME
SERIES: STARFRANK GAMES
EXPANSION: NO
PLOT: ESCAPE GAME
PEGI:11+
PUBBLICATION: 01/11/2024
DEVELOPMENT COMPANY: ENTERTAINMENT GANTT PROGRAM LTD
GAMEPLAY: PC/SMARTPHONE/TABLET
PRODUCER: GENIALLY.COM
GAME DESIGNER: GENIALLY.COM
IN COLLABORATION WITH:
FCO BUSINESS GROUP
"YOUR STRATEGIC BRANDPARTNER"
FCO BUSINESS GROUP
Your Partner in Brand Idea, Licensing & Business Activities
Under Management and Coordination of:
THE FRANK CONNOR ORGANIZATION
(FCO) BRAND HOLDING -
Executive Management for International B&T
(Business & Trade)
FCO BRAND HOLDING, its affiliates and subsidiaries process your personal data in order to interact with you in the context of our business activities.
E: info.fcplace@gmail.com
E: info@fcogroup.it
S: www.fcogroup.it
© 2025 FCO BRAND HOLDING
All Rights Reserved
SERVICE LINES
BROKERAGE SERVICE
Business-to-business (B2B) services involve commercial transactions and interactions in which one company sells products or services to another company, rather than directly to individual consumers. These services are essential for helping businesses launch, manage, grow, and improve their efficiency and productivity.
We operate as an Independent Intermediary on behalf of third parties. Below, some of our contacts/manifacturers:
LICENSING & DISTRIBUTION SERVICE
The signing of a trademark licensing agreement with one of FCO's licensable brands, through which the licensee can start his business or grow it by exploiting the popularity of the licensed brand on the products/services offered. In detail:
- product portfolio development;
- template 3d project (clothing line already available);
- signature of assignment for Brand development activities;
Below we attach some Brochures for your information.
MARKETING SERVICE
FCO - PRIME
FCO - BANNER
FCO - CHOICE
“FCO Choice” is a seal of approval given by FCO on Business Partners products/services.
This seal, by adopting certain criteria, qualifies that product or service as optimal, which responds to what the final consumer expects: this significantly speeds up the consumer's search, who can quickly rely on FCO Choice advice and save time in the purchase decision .
In detail:
- seal display on packaging;
- seal exposure on online marketplaces;
"FCO PRIME" is a marketing service that offers the creation of an advertising web page for the promotion of an event, product or service.
The Visibility of the Service will allow interested third parties to contact you and develop your business.
In detail:
- customized webpage creation;
- advertising on the main social media, video and graphics creation;
Advertisement on a web page, connected to the advertiser's site via a link.
In detail:
- Graphic Creation;
- Publication on "FCO" sites & Social;
MARKETING INSIGHT
THE SYSTEM TO GROW
HOW WE THINK
The "System to Grow" is the result that FCO aspires to achieve and is essentially based on two main themes:
- Creativity: the ability to grasp the nuances of reality, to analyze the world we live in but above all to always look at our society with new eyes and ready to grasp its changes. Only through knowledge, acquired through study, experience, contact with new mentalities, creativity becomes that powerful tool capable of giving life to a truly original and revolutionary idea or project. The creative process is strongly influenced by the cultural atmosphere in which it develops. This is the key to producing creativity. In fact, the freer, more interdisciplinary and more stimulating the cultural environment, the greater the production of creativity and talent.
- Research & development, one of the fundamental engines for growth and progress: technology concerns the wealth of experiences formed through empirical approaches and theoretical knowledge applicable in practice, while technological innovation represents an improvement of the wealth of knowledge in the processes of development (mainly scientific) and learning (expanding culture, education and information) of new solutions on certain situations of complexity and dynamism or problems (problem solving activity), essential to be able to produce innovation.
The System to Grow is based on the ability to produce ideas, knowledge, new techniques and innovation: this set of values has become an important factor in being able to keep up with the times and be competitive.
THE IMPORTANCE OF ROI & ROAS IN MARKETING
In marketing, ROI represents a useful indicator of the effectiveness of the marketing activities carried out by the company and, at the same time, constitutes a key reference for guiding future investment decisions. It can be used to evaluate the performance of a specific marketing program or the overall marketing mix of the company.
The return on marketing investments index or marketing ROI expressed as a percentage ratio between the marketing contribution and total marketing expenses, indicates the expected return on marketing investments. The advantages associated with the use of this index are:
- 1-justify marketing expenses: marketing investments represent an expense and top management want to know what the expected return of these investments is and their impact on company profitability;
- 2-determine the priorities in marketing investments and the correct allocation of the marketing budget : ROI is often calculated at the program or campaign level, in order to evaluate future investments taking into account which efforts have a higher return and therefore justify further investments;
- 3-compare the efficiency of marketing activities with the work of competitors: by comparing the ROI of a company and that of its competitors, it is possible to evaluate the performance of the company's work in the relevant market;
- 4-evaluate and monitor the work of the marketing team: it allows you to evaluate ex post what the performance of the strategies adopted and the investments made has been, making it possible to judge the marketing work.
Remaining in the field of marketing, it is possible to analyze the return generated by advertising costs. In this case we talk about return on advertising spendings, a profitability index that allows us to calculate the profit generated by each euro spent on advertising. While the ROI allows you to understand the cost-effectiveness of the strategies implemented and the investments made, the ROAS allows evaluating the profit generated by advertising expenses. They are two complementary indicators that must be considered for the formulation of effective campaigns.