FABIO CONTE
MICHAEL FLORENCE
The brand wants to convey the importance of the role of the CEO in a Company.
A successful CEO would be a charismatic person, graduated in a prestigious University, with a great strategic Vision, accompanied by a process that inevitably leads to the top, with the ability to make optimal decisions when under pressure.
OTHER BRANDS
INSPIRED TO "THE PROJECT ORIGIN"
COLEMAN
The brand wants to convey the importance of the role of Lawyer.
The lawyer is a professional expert in law who provides assistance in favor of a party in the trial, acting as a consultant and legal representative, both judicial and extra-judicial, on behalf of his client.
LAMBERT
The brand wants to convey the importance of security vigilance.
A Private security vigilance with its men and its services, can play an important role in guaranteeing urban security, integrating the great work carried out by the forces of public order.
“Nel temperamento americano c’è una qualità, chiamata resiliency, che abbraccia i concetti di elasticità, di rimbalzo, di risorsa e di buon umore. Una ragazza perde il patrimonio, senza stare a commisurarsi si metterà a lavare i piatti e a fabbricare cappelli. Uno studente non si sentirà svilito lavorando qualche ora in un garage o un un caffè. Ho visto l’America alla fine della presidenza Hoover, in una delle ore più tragiche della sua storia, quando tutte le banche avevano chiuso e battenti e la vita economica era ferma. L’angoscia stringeva i cuori, ma l’allegria e la fiducia splendevano nei volti di tutti. Ad ascoltare le frasi che si scambiavano si sarebbe detto che era tutto un enorme scherzo. E se qualche finanziare si gettava dalla finestra, non posso impedirmi di credere che lo facesse nella ingannevole speranza di rimbalzare” – Paul Claudel.
Il libro vuole descrivere il concetto di resilienza, un concetto che indica la capacità di far fronte in maniera positiva ad eventi ardui, di riorganizzare positivamente la propria vita dinanzi alle difficoltà, di ricostruirsi restando sensibili alle opportunità positive che la vita offre, senza alienare la propria identità. La storia narra di un ragazzo che si ritroverà a gestire una realtà che non poteva aspettarsi o prevedere, grazie alla resilienza che ha dimostrato in diverse situazioni, complesse ed ostiche, di vita.
SYNERGY AS A SOLUTION
A Modular System you won't stop appreciating
FC ORGANIZATION
INFO & CONTACT
BUSINESS & ADMINISTRATION
S: www.fcogroup.it
E: fco.treasury@gmail.com
Be wary by similar email address
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Your Partner in Brand Idea, Licensing &
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Under Management and Coordination of:
FCO BRAND HOLDING -
Executive Management for International B&T (Business & Trade)
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SERVICE LINES
MARKETING
& LICENSING
SERVICES
LICENSING SERVICE
The signing of a trademark licensing agreement with one of FCO's licensable brands, through which the licensee can start his business or grow it by exploiting the popularity of the licensed brand on the products/services offered. In detail:
- product portfolio development;
- template 3d project (clothing line already available);
- signature of assignment for Brand development activities;
MARKETING SERVICE
FCO - PRIME
FCO - BANNER
FCO - CHOICE
“FCO Choice” is a seal of approval given by FCO on Business Partners products/services.
This seal, by adopting certain criteria, qualifies that product or service as optimal, which responds to what the final consumer expects: this significantly speeds up the consumer's search, who can quickly rely on FCO Choice advice and save time in the purchase decision .
In detail:
- seal display on packaging;
- seal exposure on online marketplaces;
"FCO PRIME" is a marketing service that offers the creation of an advertising web page for the promotion of an event, product or service.
The Visibility of the Service will allow interested third parties to contact you and develop your business.
In detail:
- customized webpage creation;
- advertising on the main social media, video and graphics creation;
Advertisement on a web page, connected to the advertiser's site via a link.
In detail:
- Graphic creation;
- Publication on "FCO" sites;
MARKETING TEMPLATE
OPPORTUNITIES
INSIGHT
THE SYSTEM TO GROW
HOW WE THINK
The "System to Grow" is the result that FCO aspires to achieve and is essentially based on two main themes:
- Creativity: the ability to grasp the nuances of reality, to analyze the world we live in but above all to always look at our society with new eyes and ready to grasp its changes. Only through knowledge, acquired through study, experience, contact with new mentalities, creativity becomes that powerful tool capable of giving life to a truly original and revolutionary idea or project. The creative process is strongly influenced by the cultural atmosphere in which it develops. This is the key to producing creativity. In fact, the freer, more interdisciplinary and more stimulating the cultural environment, the greater the production of creativity and talent.
- Research & development, one of the fundamental engines for growth and progress: technology concerns the wealth of experiences formed through empirical approaches and theoretical knowledge applicable in practice, while technological innovation represents an improvement of the wealth of knowledge in the processes of development (mainly scientific) and learning (expanding culture, education and information) of new solutions on certain situations of complexity and dynamism or problems (problem solving activity), essential to be able to produce innovation.
The System to Grow is based on the ability to produce ideas, knowledge, new techniques and innovation: this set of values has become an important factor in being able to keep up with the times and be competitive.
The search for spaces in which work & share while trying to save on expenses and to socialize to discuss Business Ideas is a goal that FCO HUB intends to achieve. The goal is to make Social Innovation, to encourage the emergence of Ideas and Projects that can bring about changes in Society.
THE IMPORTANCE OF ROI & ROAS IN MARKETING
In marketing, ROI represents a useful indicator of the effectiveness of the marketing activities carried out by the company and, at the same time, constitutes a key reference for guiding future investment decisions. It can be used to evaluate the performance of a specific marketing program or the overall marketing mix of the company.
The return on marketing investments index or marketing ROI expressed as a percentage ratio between the marketing contribution and total marketing expenses, indicates the expected return on marketing investments. The advantages associated with the use of this index are:
- 1-justify marketing expenses: marketing investments represent an expense and top management want to know what the expected return of these investments is and their impact on company profitability;
- 2-determine the priorities in marketing investments and the correct allocation of the marketing budget : ROI is often calculated at the program or campaign level, in order to evaluate future investments taking into account which efforts have a higher return and therefore justify further investments;
- 3-compare the efficiency of marketing activities with the work of competitors: by comparing the ROI of a company and that of its competitors, it is possible to evaluate the performance of the company's work in the relevant market;
- 4-evaluate and monitor the work of the marketing team: it allows you to evaluate ex post what the performance of the strategies adopted and the investments made has been, making it possible to judge the marketing work.
Remaining in the field of marketing, it is possible to analyze the return generated by advertising costs. In this case we talk about return on advertising spendings, a profitability index that allows us to calculate the profit generated by each euro spent on advertising. While the ROI allows you to understand the cost-effectiveness of the strategies implemented and the investments made, the ROAS allows evaluating the profit generated by advertising expenses. They are two complementary indicators that must be considered for the formulation of effective campaigns.
