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MICHAEL FLORENCE
The brand wants to convey the importance of the role of the CEO in a Company.
A successful CEO would be a charismatic person, graduated in a prestigious University, with a great strategic Vision, accompanied by a process that inevitably leads to the top, with the ability to make optimal decisions when under pressure.
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INSPIRED TO "THE PROJECT ORIGIN"
COLEMAN
The brand wants to convey the importance of the role of Lawyer.
The lawyer is a professional expert in law who provides assistance in favor of a party in the trial, acting as a consultant and legal representative, both judicial and extra-judicial, on behalf of his client.
LAMBERT
The brand wants to convey the importance of security vigilance.
A Private security vigilance with its men and its services, can play an important role in guaranteeing urban security, integrating the great work carried out by the forces of public order.
“Nel temperamento americano c’è una qualità, chiamata resiliency, che abbraccia i concetti di elasticità, di rimbalzo, di risorsa e di buon umore. Una ragazza perde il patrimonio, senza stare a commisurarsi si metterà a lavare i piatti e a fabbricare cappelli. Uno studente non si sentirà svilito lavorando qualche ora in un garage o un un caffè. Ho visto l’America alla fine della presidenza Hoover, in una delle ore più tragiche della sua storia, quando tutte le banche avevano chiuso e battenti e la vita economica era ferma. L’angoscia stringeva i cuori, ma l’allegria e la fiducia splendevano nei volti di tutti. Ad ascoltare le frasi che si scambiavano si sarebbe detto che era tutto un enorme scherzo. E se qualche finanziare si gettava dalla finestra, non posso impedirmi di credere che lo facesse nella ingannevole speranza di rimbalzare” – Paul Claudel.
Il libro vuole descrivere il concetto di resilienza, un concetto che indica la capacità di far fronte in maniera positiva ad eventi ardui, di riorganizzare positivamente la propria vita dinanzi alle difficoltà, di ricostruirsi restando sensibili alle opportunità positive che la vita offre, senza alienare la propria identità. La storia narra di un ragazzo che si ritroverà a gestire una realtà che non poteva aspettarsi o prevedere, grazie alla resilienza che ha dimostrato in diverse situazioni, complesse ed ostiche, di vita.
SYNERGY AS A SOLUTION
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PULSE MAGAZINE - ITALIAN VERSION
INTRODUCTION
"In the American temperament there is a quality, called resiliency, which embraces the concepts of elasticity, rebound, resource and good humor.
A girl loses her patrimony, without being commensurate, she will start washing dishes and making hats. A student will not feel debased by working a few hours in a garage or a café. I saw America at the end of the Hoover presidency, in one of the most tragic hours in its history, when all the banks had shut down and economic life was at a standstill.
Anguish gripped hearts, but happiness and confidence shone in everyone's faces. Listening to the phrases they exchanged one would have said that it was all a huge joke. And if some financier threw itself out the window, I can't help believing it did so in the deceptive hope of bouncing back ”- Paul Claudel.
The book aims to describe the concept of resilience, a concept that indicates the ability to deal positively with difficult events, to positively reorganize one's life in the face of difficulties, to rebuild oneself while remaining sensitive to the positive opportunities that life offers, without alienating one's own identity.
The story tells about a boy who will find himself managing a reality that he could not expect or predict, thanks to the resilience he has shown in various complex and difficult life situations.
DETAILS:
- N°PAGES: 127
- FORMAT: PDF (A4)
- LANGUAGE: ENGLISH
PULSE PHOTOS - ITALIAN VERSION
PULSE INSIGHT - ITALIAN VERSION
PULSE JOURNEY - ITALIAN VERSION
PULSE TOPICS - ITALIAN VERSION
THE PROJECT ORIGIN - ITALIAN VERSION
THE PROJECT ORIGIN - REPORT (ITALIAN VERSION)